BLOG: Maximise footfall this plate change
Personalise your online customer experience ahead of the plate change to maximise footfall
With plate change just around the corner and following the holiday season focus in the used vehicle market turns to how to attract customers. At NextGear Capital we too want to ensure we are reaching as many customers as possible and draw many comparisons with the experience of our dealers. Following some recent research I therefore thought this stat was rather poignant ahead of one of the biggest events of the year.
81% of shoppers conduct research online before buying
We understand our customers are all individual and have different requirements, and we understand that their experience is different based on their stock profile, whereabouts they are based in the country and where they buy stock from. We know as one of our dealers you understand the importance of stock availability, variety and price. The question we have is how are we ensuring we are both making every experience personalised and ensuring this reaches online?
Your website is a vital tool in providing key information to prospective customers. At NextGear Capital we endeavour to keep our website updated with the most recent news, details about our products and help topics to ensure choosing NextGear Capital is easy. We know from speaking to our dealers that this too is a goal. Keeping up to date stock information and engaging content as to why to choose your dealership is also important.
A goal of a website is to provide customers with the most relevant information but the ability to personalise it is difficult. At NextGear Capital we regularly use our website in conjunction with other channels from phone calls, emails and visits to landing pages on our website to ensure what we are discussing is tailored and accurate to the individual customer we are dealing with.
For used vehicle dealers with the availability of online sources for reaching customers for you, such as motors.co.uk the personalised experience is covered by having the right stock available for your potential customers. At NextGear Capital our goal is to support our customers in being able to sell more.
As plate change is just around the corner and the final weeks of August potentially allow for some time to reflect, we suggest taking a moment to look at the experience of 81% of your potential customers when they visit your dealership online.